Why is Private & Co. so obsessed with Japanese denim?
In this current state of economy, when people are supposedly trimming down their spending, why is Private & Co. doubling down on specializing in heritage clothing and Japanese denim? Are we crazy? Maybe. But frankly, we are consciously going against the grain with mass production because our passion isn't just about selling clothes and jeans--it's because we truly believe that craftsmanship reigns supreme, and where every thread tells a story. We are proud to preserve and share this incredible craft, right here in Vancouver, with those who appreciate the difference between mass-produced fashion and true artisanal workmanship.
The Process: From Cotton to Cloth
Unlike modern high-speed production, Japanese denim starts its journey on vintage shuttle looms, machines that date back to the 1920s. These looms, working at just one-third the speed of modern alternatives, create something magical: a perfectly imperfect fabric with a distinctive selvedge edge that true denim enthusiasts recognize as a mark of quality. Shuttle looms haven't changed much in nearly a century. This slower weaving process creates a tighter, denser weave with natural irregularities that give each piece its unique character. It's why when you touch authentic Japanese denim, you're feeling something that can't be replicated by mass production.
The Coveted Indigo
Just by looking at a pair of Japanese denim next to a generic pair, you can tell that the dye is special. Japanese craftsmen use traditional natural indigo dyes, often following centuries-old techniques. The rope-dying process, where cotton yarns are dipped repeatedly in indigo baths, creates that coveted deep, rich blue that fades to tell each wearer's unique story.
To Sum It Up: Why does Japanese Denim Stand Apart?
• Traditional shuttle loom construction creates a more durable fabric
• Natural indigo dyes produce richer colors and better fading patterns
• Hand-finished details ensure exceptional quality control
• Limited production runs guarantee exclusivity
• Each pair develops unique characteristics based on the wearer's lifestyle
See For Yourself at Private & Co.
We invite you to experience the craft of Japanese denim firsthand. Visit Private & Co. at 83 East Pender Street, where you can see, feel, and understand why Japanese denim has earned its reputation as the world's finest. No matter the state of the economy, or how fast fashion is even being offered on Amazon, we, at Private & Co., believe that there's something profound about wearing a piece of clothing that's been crafted with patience, precision, and pride. Each pair of Japanese denim jeans we offer isn't just a garment – it's a testament to a heritage of craftsmanship that continues to thrive in our modern world.
