Raw Selvedge Denim Care 101: How to Make Your Japanese Denim Last a Lifetime

At Private & Co., we're often asked about the best ways to care for raw selvedge denim. So today, we are going to share our tried-and-true experiences to help you maintain your investment, your denim's character, its longevity, and its own unique story.

The First Six Months: The Break-In Period

What makes raw denim special is its ability to conform to the body and develop unique fade patterns that are created by the wearer. During the first six months:

1. Wear your jeans as much as possible.
2. Avoid washing them for at least 3-6 months.
3. Let them breathe between wears.
4. Spot clean only whenever necessary using a damp cloth.

How to Wash Your Raw Denim: Yes, You Will Eventually Do This

Despite what some denim heads will say, your jeans will eventually smell and need washing, and here's how to do it right:

1. Turn your jeans inside out.
2. Hand wash in cold water (Do NOT machine wash).
3. Use a gentle, pH-neutral soap (Optional: soap specifically designed for denim).
4. Avoid harsh detergents and fabric softeners.
5. Do NOT tumble dry.

Pro-tip: For minimal indigo loss, try the "ocean/beach wash" method – submerge your turned-inside-out jeans in cold water with 1 tablespoon of salt for 30-45 minutes.

Daily Care Essentials

To maintain your denim's integrity and longevity, take care of them by:

1. Hanging them properly using rigid clips or just by the belt loops.
2. Avoiding excessive stretching.
3. Rotating between multiple pairs.
4. Addressing repairs early to prevent further damage.

Artisanal Pieces Deserve Some Special Attention

When you purchase Japanese selvedge denim, like our collections from The Flat Head and Studio D'Artisan, consider these details as they deserve extra attention due to its unique construction on vintage shuttle looms. Remember that these artisanal pieces feature:
  • Dense weave patterns that require proper breaking in.
  • Natural indigo dyes that fade beautifully with proper care.
  • Hand-finished details that should be preserved.
When to Seek Professional Help

Some situations are better left to the pros to handle, such as:
  • Crotch blowouts
  • Chain stitch repairs
  • Significant tears along stress points
  • Hem adjustments
Storage Tips

Like all clothing, proper storage will extend your denim's life. Don't just leave them on the floor.
  • Store in a cool, dry place
  • Avoid direct sunlight 
  • Hang properly to maintain shape
  • Use cedar blocks to prevent odours
Your Denim is Investment Worth Protecting

A little extra care goes a long way. Quality raw selvedge denim, especially Japanese varieties, represent an investment in both style and sustainability. With proper care, these pieces can last for many years, developing a character that is uniquely yours and yours alone. 

Remember, every pair of raw selvedge jeans tells a story that is created by you.
Visit us at Private & Co. (83 East Pender Street, Vancouver) for in-person denim care advice and to explore our curated selection of premium Japanese denim.